ISSUE 003 · FREE WEBSITES
Search → Buy → Lead → Grow
Free web design & development (AI, no slop)
Today’s issue will save you ~$1k-$5k per website
TL;DR
PROBLEM. Either you need a new website, or you’re trying to fix an old one. Clicking around in Squarespace takes hours. AI just makes slop. Why is it still so hard?
SOLUTION. Stop clicking. Just type /smb-free-website into claude code. This AI will prototype → build → test → deploy your website. Trained on anti-slop design libraries. 100% free.
VALUE. Save $1-5K / website on freelancers. Or save your sanity by eliminating “click & configure” website builders forever.
btw this is exactly how I build all my websites, including www.smbexcel.com
🤦♂️ Problem
Either you need a new website, or you’re trying to fix an old one.
Websites are just as important as ever - 83% of small businesses have them.
81% of shoppers will research a purchase online before buying.
Any serious business needs a solid, responsive, high conversion website.
But websites are still not easy to make…that explains why website building software continues to be a $6B industry.
You still have to waste hours/days clicking and configuring a 3rd party tool.
Maybe you’ve tried ChatGPT, but the slop it produces won’t move the needle.
So finally you pay a freelancer on Upwork $1K+ to do it.
I’ve got a better idea.
🤖 Solution
Just type /smb-free-website into claude code.
pro tip: enable “bypass mode” to save time
Then describe an idea for a new website, or share a screenshot of your old one.
Here’s how it works (the key is the “design loop”)
Basically, it does everything.
Should take 10-20 minutes and $0 to go from “I have an idea” → “I have a website”
Before →
After →
The skill built this entire website in one shot with Opus 4.8, zero edits from me.
(since this is a fake business, I didn’t bother with a proper domain)
Things AI did:
Built a new design system
Created a logo and favicon from scratch
Fetched relevant stock imagery and edited them
Built working forms and buttons
Built animations, page structure
Took screenshots to critique & edit it’s own work (huge unlock)
Customized layout to adapt to mobile
Critiqued final product to ensure no AI slop
Built the entire codebase using Astro
Told me how to host it for free on cloudflare
Things I did:
One click to answer a design question
Two clicks to create a free github repository
Three clicks to create a free cloudflare page
No more hours wasted clicking & configuring a 3rd party tool 😌
And this is just the beginning.
From here I can easily make edits or enhancements. I could build an automated SEO blog, product pages, or almost any feature.
Just like this
“Hey Claude, add a popup to capture emails and make 10 suggestions to improve cold traffic conversion to leads. Link my web form to a google sheet using zapier, and also email me when someone submits. thx”
Website design used to waste hours and cost thousands. Not anymore.
Note: these are fast “static” webpages. Great for SEO and 90%+ of small businesses, but not the right approach for e-commerce.
How it works
The skill combines 6 things into 1:
Impeccable → anti-slop web dev framework
Openverse → free stock images
Astro → fast web framework
Github → for hosting the Astro code
Cloudflare → for building the website from the code in Github
Claude Code Desktop → where you do everything
🔥 Value
This skill easily saves 10+ hours of trial and error in wix or wordpress, or $1k+ if using a freelancer.
No more excuses. If you have ~15m and claude code, you should have a great website.
Better websites convert more traffic into leads and sales.
Better websites convey authority and solidify your brand.
Better websites attract more talent (61% of job applicants check your website before applying).
Buying a business? Send a free website with your LOI to communicate your vision.
Selling a business? Redo your site before listing.
You get it.
🛠 Implement
This skill runs on claude code (not cowork)
Here’s how to get started:
Download the zip file below
Open claude code
Give it the zip file and say “install this”
Tell it what you want
❝“Install this zip file. Then use the /smb-free-website skill to redesign my current website. Screenshot attached. I’d like it to be {insert your vision}”
Example prompt
Coming soon
Searcher “second brain” → LLM retrieval for acquisition entrepreneurs
Selling flowers with AI → case study in the florist industry
Past issues live at www.smbexcel.com
Cheers,
David
Connect on Linkedin
👉 FYI for serious searchers, my AI deal flow tool is coming next week. Right now only for newsletter subscribers → shortlist.smbexcel.com (if we’ve already spoken, no need to sign up again)