ISSUE 006 · DIGITAL MARKETING AUDIT
Find → Buy → Lead → Grow
TL;DR
PROBLEM. 68% of google searches now results in zero clicks. Is your digital marketing agency good enough to handle that?
SOLUTION. Grade their work from the outside using AI to build a 20 point scorecard from publicly available signals.
VALUE. An unbiased audit with proof behind every finding.
🤦♂️ Problem
The CIM calls digital a strength, but you can't really check it.
The owners usually can’t say if their marketing works, or if they’re getting value for money.
If the phone rings, most people just leave marketing spend alone.
But 68% of google searches now result in zero clicks. AI results appear on top of almost half of searches.
So is that $5k / month to the agency really delivering results and future proofing your demand engine?
🤖 Solution
Public data can answer all of these, and more:
Does the company show up on Google?
Do they rank in the local map pack, for relevant map coordinates?
Does the site work on a phone?
Do emails land in spam?
Who actually owns the domain?
All public. No logins, no agency, no NDA.
This issue’s AI skill runs 20 of those checks and scores each one.
I ran it on my own site first. In about 20 seconds, it found things I missed (no redirect, no HSTS, poor email anti-spoofing, incomplete spam records).
I honestly didn’t even know about these things.
How it works
🔥 Value
Audit your digital marketing and/or agency performance in minutes. Fix what’s broken to rank better, get more calls, and future proof your search placement.
Your agency →"What am I actually paying for?"
A business you're buying → "Is the marketing as strong as the CIM says?"
A competitor →"Why do they show up on Google and we don't?"
Your own site → "What's the one thing to fix this week?"
Works best on: email, tracking, indexing, who owns the domain. The stuff you can prove from outside. It can't see conversion rates or internal metrics
🛠 Implement
Here's how to get started:
Download the skill → drop the folder into Claude code and say “install this”
Open Claude Code (not Chat, not Cowork) → type: Run a marketing health check on <insert any website>
Connect Apify to unlock access to all 20 tests (optional, but unlocks Google rankings and reviews, for example)
Next up
Workflows for bid heavy contractors → Delegate follow ups to an AI workflow for better win/loss data
Fully autonomous brokered search using Claude desktop
Cheers,
David
p.s. buying a business? Check out www.shortlst.co to save time, get better insights, and automate your sourcing
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